Pakistan High Commission in London has launched a promotional drive to highlight Pakistan’s multidimensional culture, history and economic activities. The activity named ‘mega brand campaign’ was launched with the collaboration of a Pakistan-British business firm and is aimed to mark the 75th Independence Day of Pakistan.
The month of August is the peak tourism season in London and, hence, the best time to showcase Pakistani culture, history, and tourism potential, with its mesmerizing landscapes and some of the world’s highest peaks.
To mark the country’s silver jubilee, at least 100 double-decker iconic buses are adorned with posters of Pakistan’s famous monuments and tourist attractions. The buses would also exhibit Pakistani multicultural society, its history and economic activities during the campaign.
The buses will display the spectacular image of the historic Badshahi Mosque, Pakistan Monument, the world’s second-highest peak K2, and Pakistan Pavilion at the Dubai Expo. During the campaign, the traditional double-decker buses would ply Oxford Street, Edgware Street, Piccadilly Circus and the famous Harrods store; it is believed that more than one million would view these displays throughout the campaign.
Commenting on the campaign, High Commissioner Moazzam Ahmad Khan thanked Aqib Hassan of One Homes for his support and collaboration with the high commission in launching the campaign in London. He hoped that the Brand Pakistan campaign would help promote the image of Pakistan through its tourism potential, ancient history, cultural diversity, and economic promise for the world at large.