Coca-Cola has recently unveiled its ground-breaking limited-edition soda, Y3000, representing a significant milestone as the first-ever flavour concocted with the assistance of artificial intelligence (AI).
In a bid to forecast the future, Coca-Cola sought global input from its consumers, urging them to share their visions of the future through emotions, aspirations, colours, flavours, and more. Harnessing these insights, alongside data derived from AI, the beverage giant crafted the unique and innovative taste of Y3000.
Oana Vlad, the senior director of global strategy at Coca-Cola, expressed the company’s ambition for Coca-Cola to remain just as relevant and refreshing in the year 3000 as it is today. To realize this vision, Coca-Cola embarked on the creative journey of envisioning what a future Coke might taste like, employing both human and artificial intelligence.
Y3000, a sugar-free offering, will be accessible for a limited time in select markets worldwide, including the United States, Canada, China, Europe, and Africa.
Notably, even the design of the Y3000 cans reflects the role of AI in this ground-breaking endeavour. The cans feature a captivating display of liquid in a state of continuous evolution, conveyed through dynamic changes in form and colour, projecting a vision of a brighter future.
Coca-Cola’s pioneering use of AI to create Y3000 follows a growing trend in the food and beverage industry. Companies like Campbell Soup and Sapporo have also utilized AI to develop innovative products more efficiently. While AI’s integration into the food and beverage sector is still evolving, its potential to transform product creation and marketing is abundantly clear, promising an exciting future for the industry.