Meta is set to extend WhatsApp Channels to over 150 countries as part of its efforts to enhance engagement across its platforms. WhatsApp Channels function as a broadcasting service, enabling users to receive exclusive updates from celebrities, sports teams, and thought leaders.
It’s important to note that Channels operate independently from regular chats, and followers remain invisible to each other. Additionally, users will have access to recommended channels based on their region and popularity, and they can express their reactions using emojis within the channel.
The global availability of WhatsApp Channels will be rolled out gradually in the upcoming weeks and months, allowing anyone with a WhatsApp account to create their own channel within the app.