Microsoft President warns AI of repeating Social Media Era’s mistakes

Artificial Intelligence development must avoid Social media Era's pitfalls, warns Microsoft President

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In a compelling discourse at a business forum, Microsoft president Brad Smith cautioned that the rapid evolution of artificial intelligence (AI) had the potential to replicate the mistakes that marked the early days of the social media era. This warning comes amid the rapid advancements in AI technology that have sparked concerns over misinformation, misuse, and disruptions in the job market on a global scale.

Despite the enthusiastic momentum behind AI’s transformative possibilities, Smith noted that the developers of this cutting-edge technology seemed to be echoing the early sentiments of the tech industry during the rise of social media platforms. During that era, Smith noted, there was a prevalent sense of optimism about the positive impact of social media on the world, but this optimism often overshadowed potential risks.

Smith emphasized the need for a balanced approach. He advocated for embracing the opportunities that AI presents while also being vigilant and concerned about its potential drawbacks. Drawing parallels with history, Smith stressed the importance of establishing precautionary measures from the outset to ensure responsible AI development.

The surge in AI capabilities has sparked both excitement and apprehension about its potential impact on human tasks and industries. Recent demonstrations have showcased AI’s ability to generate essays, create lifelike images, imitate famous voices, and even perform medical tasks. Yet, worries persist about the potential for AI-generated disinformation, biased algorithms, and widespread industry disruptions caused by AI automation.

A United Nations report echoed the sentiment that AI could complement rather than replace jobs while acknowledging that the technology would reshape work intensity and worker autonomy. The report highlighted that the effects of AI would differ across professions and regions, with certain segments of the workforce, particularly clerical workers, facing more significant changes. Furthermore, it indicated that women might be disproportionately affected by these changes compared to men.

Smith emphasized the public’s desire for assurance that AI remains under human control. Meanwhile, Mastercard CEO Michael Miebach emphasized that building trust around AI usage and addressing issues like AI bias were essential for companies in this rapidly evolving landscape. Miebach also maintained that while regulations might lag behind technological advancements, they should not hinder the overall progress of AI development.

Both Smith and Miebach shared their insights at a gathering in New Delhi, alongside other global industry leaders. This gathering serves as a precursor to the upcoming G20 summit in the Indian capital, where discussions on AI and its implications are expected to play a significant role in shaping the global technology landscape.

Shaheer Gul Khan is a final-year student of English Literature at Government College University (GCU) Lahore. Strives to create a challenging and engaging environment having editor skills in freelancing, a goal-oriented. He can be reached at Twitter @HafizShaheerGu1.