Nadia Khan becomes the brand ambassador for BEMA Pakistan

Minute Mirror got in touch with Nadia Khan and Dr. Omair Farhat to discuss their collaboration for bringing the Italy-based cosmetic line to Pakistan

Class characterizes Nadia Khan, be it the choice of her drama serials, the subjects of her morning shows or the way she manages her lifestyle, regarding which we are informed through the host and actress’s YouTube channel, OutStyle. Khan takes special care of her health and looks, never compromising on the quality of the products she chooses. From food to cosmetics to clothes, she is known for ensuring quality first and then bringing things under her usage, also recommending the same to her fans.

BEMA White is one such brand, a cosmetic line that is known for selling products free from GMOs and parabens. Bent upon promoting natural beauty through the usage of 100% organic products, BEMA White, originally an Italian brand, was brought to Pakistan by Dr. Omair Farhat, the CEO of EnCure Group which happens to be a pharmaceutical company.

“We chose Nadia Khan as our brand ambassador for her strong liking and endorsement of Bema White products,” said Dr. Omair Farhat while talking to Minute Mirror.

Nadia Khan also took to social media to disclose the news, announcing her position as the brand’s ambassador and telling that she has been using their products for quite a long time.

“I have always brought this cosmetic line’s products for my personal use from Dubai since I was living there – not only because they are imported, but also owing to the purity that stems from their exclusion of parabens and GMOs. I am now pleased to announce that this amazing skin and hair care range is now available in Pakistan,” said the host and actress. She also added that the products will be available to buy at Kauser Medicos, Time Medicos, Ali Chemist, Am Pm Mart, 786 Medicos, Pak Medical Store, Al-Khaleej Medical Store, Clifton Studio and Sana & Sarah Salon and Studio.

In another video made for the promotion of BEMA Pakistan, Khan was found saying that the usage of this brand’s products will challenge the concept that one is to look beautiful only on wedding events. According to her, organic items, such as the ones being produced by BEMA, are meant to keep people fresh, beautiful and healthy for a long period of time.

In celebration of Khan’s procurement of a brand ambassador’s position, BEMA has also announced giveaways and discounts, the details of which can be obtained from the brand’s social media pages.

Muhammad Ali has an M.Phil in classic and contemporary Pakistani television drama, Partition Novel and Literary Environmental Literature. He has written extensively on these topics for various local newspapers between 2015-2020. His research on Sahira Kazmi's classical drama serial "Zaib un Nisa" has been presented on various platforms such as Olomopolo Media and ICDELL, 2019. He can be reached on Twitter @MuhammadAli_DT, and through email at