Pakistan remains world’s fastest-growing app market in 2022

Pakistanis downloaded 35.4 percent more applications in 2022 compared to the year before, making it the world’s fastest-growing apps market.

The growth rate, which was 26.8 percent in 2021 and 35.4 percent last year was nearly three times that of China, the next nation on the list. India, Mexico and Indonesia were the next three nations with growth rates that were less than 10 percent, according to a survey by private markets intelligence platform Data Darbar.

However Pakistan rose three positions from the year before to place ninth overall.

With the exception of Indonesia, Pakistan outperformed all similar markets with 3.5 billion downloads. The Southeast Asian country has the most publishers and domestically produced applications, according to other data, the research said.

Pakistanis utilized mobile applications for 161 billion hours in 2022 ranking the nation sixth globally. In terms of the total number of outstanding active applications created by local publishers, Pakistan was only surpassed by Indonesia. However, only a small number of locally created applications reach Pakistan’s top ranks in terms of popularity and usage.

The most downloaded app was WhatsApp Business, which was followed by TikTok, Capcut, WhatsApp Messenger, Snapchat and WhatsApp Messenger. Easypaisa was the most downloaded locally created app followed by Jazz Cash, Zong and Universal Remote TV.

Most downloaded apps by category:

Shopping Category:

Alibaba, Daraz, OLX, Savyour and Ali Express.

Short-videos Category (excluding TikTok):

SnackVideo, Bigo Live, Likee, FunXD and Chamet.

Audio streaming Category:

Spotify, Starmaker, Bajao, Soundcloud and YouTube Music.

Finance Category:

Easypaisa, Jazz, Cash, Barwaqt, Zindigi and PK Loan.

Video streaming Category:

Tamasha, Netflix, ARY Zap and Tapmad