Priyanka Chopra achieved another milestone. Her haircare brand; Anomaly earned the position of second celebrity beauty brand in the world.
Recently Cosmetify, a UK-based beauty comparison forum disclosed the annual revenue of the brand Anomaly. Which is estimated as £429 million ($ 529 million) and Rihanna’s Fenty Beauty which is of worth £477 million ($ 588 million) is in the top position. Whereas Kylie Jenner’s Kylie Cosmetics with £301 million ($ 371 million) is in third number.
Talking about the parameters to gauge the success of a brand, Cosmetify elaborated that there are multiple ways to measure the success of a brand, but revenue is the most important one.
Priyanka started her haircare line in 2021. Initialy her products were only available in the US. Later on the brand expanded and entered the Indian market. Anomaly has a variety of hair oils, shampoos, conditioners, and other hair products. All her products are vegan and made of natural ingredients.
