Apple just unveiled a new series of iPhones featuring a sleek titanium design, a faster chip, and enhanced gaming capabilities. The biggest surprise is that the iPhone 15 which will come out on Sept.22 is that it won’t have a price increase, reflecting the current global smartphone slump.
The event took place at Apple’s headquarters in Cupertino, California, amidst economic uncertainty, particularly in China, where Apple faces challenges from restrictions on iPhone usage in government offices and competition from Huawei’s new flagship phone.
Huawei has even raised its shipment target for the Mate 60 series smartphone by 20%. Although Apple didn’t reveal any major surprises, their shares closed down 1.7% after the event.
Apple’s Integration of Machine Learning:
Apple’s latest advancements include the use of machine learning in various features. For example, they have integrated machine learning to instantly turn a picture into a portrait in the Photos app.
Additionally, they showcased the Series 9 Watch with a “double tap” feature that uses machine learning to detect finger movements, allowing users to perform tasks without touching the watch. Apple is leveraging machine learning to enhance user experiences across its products.
Introducing the iPhone 15 with Exciting New Features
The iPhone 15 models, including the Pro version, will feature a more vibrant display and an impressive 48-megapixel camera.
Additionally, Apple has incorporated 100% recycled cobalt in the batteries, highlighting their commitment to sustainability. Another exciting update is the satellite connectivity, which can now be utilized to request roadside assistance in collaboration with the American Automobile Association (AAA) in the United States.
Furthermore, both the iPhone 15 and AirPods Pro charging case will support USB-C charging cables, aligning with European regulations and allowing for compatibility with existing iPad and Mac charging cables.
Carolina Milanesi, an analyst with Creative Strategies, mentioned that Apple’s straightforward approach to the USB-C decision was unexpected. The shift brings added value to the iPhone Pro, particularly for professional photographers who benefit from faster data transfer.
Additionally, Apple announced that the iPhone 15 Pro can capture “spatial videos” using two of its cameras, which can be viewed on the upcoming Apple Vision Pro headset. The use of titanium in the Pro model makes it both lighter and stronger compared to previous models made from other metals. Bob O’Donnell from TECHnalysis Research expressed surprise at the steady prices, noting that it may help address consumer budget concerns and the lack of significant changes in recent iPhone models.
The iPhone 15 is priced at $799, the iPhone 15 Plus starts at $899, and the Pro series starts at $999. The Pro Max starts at $1,199, with the same prices as last year for the same storage options. Apple’s iPhone sales remain significant, although the global smartphone market has seen a decline in shipments. Apple experienced the smallest decline in shipments compared to other major smartphone manufacturers, according to Counterpoint Research.
NEW WATCH OUT
The Apple Watch Ultra 2, designed for outdoor sports, introduces new features for cycling and diving, along with the brightest screen ever made by Apple. The Series 9 starts at $399, while the Ultra 2 watch starts at $799 and will be available on September 22.
Apple’s commitment to sustainability was highlighted at the event, with Lisa Jackson, the company’s environmental chief, announcing the discontinuation of leather in their products. They will be replaced with a suede-like textile called “FineWoven.” Apple also emphasized its goal to achieve carbon neutrality by 2030, introducing lower-carbon watches as part of its efforts.
