For a second time in as many months, I am in London for some family obligations.
The weather is fine, but something is not good in the air here as the feelings of merciless Israeli attacks on Gaza linger after more than a month have left a toll on me. Every day I wake up only to know that the death toll has crossed a harrowing number. The global response, especially from the Western people, reflects a collective outcry.
Streets are full of protesters.
Here I’m alerted to the growing call for a comprehensive boycott of Israeli brands which gains momentum on social media, evolving into a formidable campaign across several nations. Across borders, advocates for peace unite in condemning Israel’s aggression against the defenseless Palestinian populace.
A pragmatic debate arises. Some people in my social circles question the efficacy of such a campaign. They say it will only hurt people at the end of the day. They also say Pakistan has no direct trade links with Israel, so how can economic repercussions be realized without direct economic ties?
Addressing concerns about potential harm to the Pakistani economy, it is essential to recognize that many of these international brands are not indispensable for daily needs. With alternatives available for most imported goods, a boycott can be a powerful tool. Reports from the Pakistan Business Forum indicate a notable fifty percent decrease in the sale of more than 18 items. To bolster the impact, the ban and boycott should extend to major supermarkets and malls. However, sustaining such campaigns requires unwavering determination at every level, ensuring that tangible results are achieved.
Israel can be harmed with an economic boycott but we hear that the US has pledged $15 billion in aid pledge to Israel. History tells us a familiar tale of wars, often cloaked in apparent objectives but driven by clandestine political and economic motives of the global elite.
In the face of the relentless oppression in Gaza, seeking retribution might seem an inadequate response, but a strategic move to cut off or weaken support for such oppression can make a meaningful impact, particularly on the economic front. The potential power of this approach is vividly demonstrated by the collective behavior of the Chinese people and government in recent times. Last month, China boycotted numerous foreign companies, compelling many to issue public apologies for inadvertently offending Chinese sentiments.
The economic impact of such collective actions cannot be overstated. It starts a debate on the power of similar measures to address the ongoing crisis in Gaza, both at the government and broader Islamic community levels. While government-level boycotts wield substantial influence, impactful campaigns can also be orchestrated at the individual and group levels. International brands typically engage in long-term contracts with franchisees, often spanning two decades or more. These contracts empower franchisees to operate under the brand name for a fee, with a share of sales. A comprehensive boycott directly impacts these arrangements, reducing the income received and potentially lowering share prices. The solidarity expressed by Starbucks employees in supporting Palestinians and urging other labor unions to unite against oppression serves as a powerful example. Similarly, Turkey’s airline has taken a stand by banning Israeli products and beverages on domestic flights, and Uzbekistan has officially declared a complete boycott of Israeli products.
Boycotts aren’t solely about economic impact; they are symbolic acts of resistance and solidarity. They send a resounding message that individuals and communities are willing to prioritize ethical considerations over convenience. The current scenario demands collective action, an unyielding stance against oppression, and a commitment to effecting change. It’s not just about the potential economic repercussions; it’s about making a moral stand and demonstrating that human dignity is non-negotiable.
In this era of interconnected global economies, people and groups have the power to shape narratives and influence change. Every act of boycott, every call for justice, contributes to a collective voice that reverberates across borders. The ongoing crisis in Gaza demands not just expressions of concern but concrete actions, and economic leverage, as demonstrated by the Chinese example, is a tool that can wield substantial influence on the global stage. The resolute determination of individuals, coupled with strategic group efforts, has the potential to turn the tide against oppression and injustice, creating a world where ethical considerations triumph over economic interests.
