Coke Studio Pakistan returns with its 15th edition after a year-long break, presenting a signature track that reflects its deep connection with the audience.
However, this familiarity also raises questions about the balance between sticking to a tried-and-tested formula and embracing innovation.
The season opener, “Aayi Aayi,” featuring Noman Ali Rajper, Babar Mangi, and Marvi Saban, aims to celebrate Sindhi aesthetics, but its attempt feels somewhat predictable compared to previous seasons.
While the production design is commendable, the song’s musical experience may leave some longing for more novelty.
Despite this, standout performances from the artists, particularly Noman Ali Rajper and Babar Mangi, inject energy and charisma into the track.
Marvi Saban’s soulful vocals also enrich the cultural texture of the song. However, the reluctance to venture into new territory is evident, possibly influenced by the format changes introduced in the previous season.
Moving away from episodic releases to weekly singles may impact the overall reception, potentially saturating the audience too quickly.
Overall, while “Aayi Aayi” stays true to Coke Studio’s fusion music brand, it hints at a hesitation towards exploring fresh avenues of creativity.
