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In a first, more than half of Pakistan’s showbiz industry becomes one to support local cinema

Recent happenings pertaining to Pakistani films and cinemas have gathered a large number of actors, directors and producers under one platform and turned them into a single voice – a voice that wants local cinemas to support local content instead of western films. The issue began with ‘Doctor Strange’ gaining maximum screens and screen timings in Pakistan’s cinemas despite the country’s own five star-studded movies having been made to release on the occasion of Eid.

Thinking that ‘Doctor Strange’ getting released in Pakistan has significantly affected the business of Pakistani films, multiple showbiz celebrities not only held a press conference in order to protest against the Hollywood film being shown in Pakistani cinemas, but are now posting videos as well, sharing their concern regarding the future of local cinema if foreign content keeps getting more preference.

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From Wajahat Rauf who helmed ‘Parde Mein Rehne Do’ and Ehteshamuddin, Adnan Siddiqui and Amar khan who together made ‘Dum Mastam’ to popular stars such as Yasir Hussain, Mishi Khan and Dananeer Mobeen, all have called out the cinema managers to prefer their local content. They have said that instead of taking down their own films for a Hollywood film, they should be doing the opposite so that the hard-work done and the money invested by Pakistani producers may not go to waste.

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