ISCS: A nexus of research and innovation

The roots of social sciences can be traced back to the common stock of Western philosophy, finding intentional footing in the early 18th century with the positivist philosophy of science. However, it wasn’t until the mid-20th century that the term “social science” expanded to encompass disciplines.The notion of studying society in a standardized and objective manner, governed by scholarly rules and methodology, is relatively modern. While philosophers like Confucius had pondered social roles, the systematic analysis of human society emerged as a departure from the Age of Enlightenment towards Modernity. Influenced by revolutions like the Industrial and French Revolutions, the moral philosophy of the time paved the way for the birth of social sciences.

As the 20th century dawned, Enlightenment philosophy faced challenges, prompting shifts in methodology. Moving away from classical theories, many fields turned to experimental studies and mathematical analyses to construct theoretical frameworks. This led to a quantitative revolution in social science subfields, while also fostering interdisciplinary inquiries into human behavior and its societal and environmental determinants. This interdisciplinary approach blurred boundaries between disciplines, giving rise to fields like biocultural anthropology and the sociology of science. Today, the integration of quantitative and qualitative methods is increasingly commonplace, enriching our understanding of human action and its consequences

Social science, the intricate study of society, delves into the intricacies of human behavior and interactions, offering profound insights into the functioning of communities. With disciplines ranging from anthropology to psychology, sociology to economics, and political studies, social science unveils the complexities of human existence and societal dynamics. By scrutinizing societies and deciphering human behaviors, we unearth pathways to enhance societal structures. Through this understanding, we can refine governance, revolutionize education systems, and devise more effective strategies to uplift all members of our communities. In essence, social science serves as a guiding light, illuminating the path towards building more inclusive, equitable, and harmonious societies.

In the heart of Punjab University lies a bastion of academic excellence and social innovation: the Institute of Social & Cultural Studies (ISCS). Established in 1954 with the visionary support of Dr. John B. Edlefsen of Washington State University, Pullman, ISCS has evolved into a dynamic hub of learning and research, shaping the minds of generations and leaving an indelible mark on society.

In a dynamic era characterized by both collaboration and contention, ISCS serves as a catalyst for unraveling the intricate tapestry of human connection. Embracing the ethos of interconnectedness, ISCS transcends boundaries, nurturing a profound sense of unity that extends from the individual to the collective. Here, students and faculty embark on a transformative journey, cultivating a culture steeped in peace and compassion that resonates not only within the borders of Pakistan but reverberates across the globe. Through this harmonious fusion of self and collective consciousness, ISCS propels forward, igniting waves of positive change that ripple far and wide.

Beyond the confines of traditional academia, ISCS emerges as a dynamic hub of research and innovation, where both faculty and students alike are fervently engaged in a myriad of scholarly pursuits. From pioneering discoveries to collaborative endeavors, ISCS endeavors to push the boundaries of knowledge and tackle the pressing social issues of our time head-on. As ISCS charts its course into the future, its mission remains steadfast: to equip students with the tools and skills necessary for success in academia and beyond, foster robust national and international partnerships, and empower graduates to assume leadership roles in their respective fields. In an era fraught with uncertainty, ISCS stands as a steadfast beacon of optimism, inspiring generations to aspire towards a future defined by inclusivity, progress, and boundless opportunity.

In the illustrious realm of academia, Dr. Rubeena Zakar stands as a luminary figure, casting a brilliant light across the fields of Public Health and Social Research as the esteemed Director of ISCS. With a career that spans continents and disciplines, Dr. Rubeena’s impact on the academic landscape is nothing short of extraordinary. A pioneering scholar, her journey began with a Bachelor of Medicine and Bachelor of Surgery (MBBS) from Sindh Medical College, Karachi University, followed by a Master’s in Population Sciences from Punjab University. Driven by an insatiable thirst for knowledge, she pursued a Ph.D. in Public Health from Bielefeld University, Germany, graduating with honors and distinction.

In her tenure as a distinguished researcher at Bielefeld University, Dr. Rubeena Zakar embarked on a profound exploration of the intricate interplay between gender-based violence and women’s health, unveiling vital insights into some of the most pressing global challenges of our time while fervently advocating for women’s rights. Her groundbreaking research, disseminated through prestigious international journals, has garnered widespread acclaim and admiration from peers and scholars worldwide. Yet, Dr. Rubeena’s commitment to effecting tangible social change extends far beyond the confines of academia. Through her pivotal roles within esteemed international organizations such as USAID, UNICEF, and OXFAM, she leads the charge in spearheading research initiatives aimed at tackling critical healthcare and social development issues head-on, leaving an indelible mark on the global landscape of public health and social welfare.

However, Dr. Rubeena Zakar’s impact transcends the realms of research and academia. As a fervent champion of preventive medicine, she has spearheaded pioneering approaches to healthcare, stressing the significance of proactive measures in preserving community welfare. Dr. Zakar’s relentless devotion to public health has garnered her an array of accolades and distinctions, including the prestigious University Gold Medal and esteemed doctoral scholarships. Yet, it is her steadfast dedication to effecting real change in the lives of individuals that distinguishes her most profoundly.

As we peer into the future, Dr. Rubeena Zakar stands resolute in her quest to redefine the healthcare landscape not only in Pakistan but on a global scale. Guided by her visionary leadership and unyielding advocacy, she continues to sow the seeds of hope and chart a course towards a future characterized by improved health outcomes and greater equity. Reflecting on Dr. Zakar’s extraordinary odyssey, we are reminded of the profound impact that individuals can wield when they dare to challenge conventions and champion positive change. In a world grappling with myriad challenges, her unwavering dedication to social justice and public health stands as a beacon of optimism, inspiring future generations to embrace their potential as catalysts for meaningful transformation.

The Institute of Social & Cultural Studies (ISCS) stands as a testament to academic excellence and social innovation, nurturing generations of scholars and reshaping societal discourse. Through its commitment to amplifying marginalized voices and broadening perspectives, ISCS serves as a beacon of hope in a rapidly changing world. As we delve into the intricate tapestry of human connection and embark on a journey towards inclusivity and progress, ISCS remains at the forefront, igniting waves of positive change that resonate far and wide.Moving forward, it is imperative for ISCS to continue fostering a culture of critical inquiry and inclusivity, ensuring that diverse perspectives are not only heard but also valued. By embracing interdisciplinary collaboration and championing social justice, ISCS can further enhance its impact and inspire future generations to embrace their potential as agents of positive change. Together, we can forge a path towards a more equitable and harmonious society, guided by the unwavering dedication of institutions.

Mr. Hafiz Ejaz Bashir emerges as an esteemed luminary at the forefront of the Associated Press of Pakistan (UNS) in Lahore, with a wealth of experience spanning 17 years, his expertise in administration resonates through his pivotal roles in shaping both administrative and regulative landscapes. As a committed scholar, Mr. Ejaz Bashir’s pursuit of a PhD parallels his contributions to academia, fortified by his academic accolades, including a Master’s in Mass Communication from Punjab University Lahore and M.Phil in Media and Communication Studies from UOG. Mr. Ejaz Bashir’s journalistic experience across various esteemed dailies enriches his multifaceted professional journey, offering invaluable insights into the media landscape. His prolific writings, published in reputable publications such as Minutes Mirror, not only reflect his depth of knowledge but also serve as catalysts for discourse and change, further solidifying his influence in the realm of media and normative.