Renowned Bollywood actor and entrepreneur Katrina Kaif has introduced her beauty brand, Kay Beauty, in the United Arab Emirates (UAE), marking its inaugural international venture.
Collaborating with the Apparel Group, the brand made its debut at Nykaa’s first beauty store, Nysaa, located in City Centre Mirdif, Dubai.
Kay Beauty, India’s premier celebrity makeup label, is recognized for its innovation and superior performance, rapidly becoming one of South Asia’s fastest-growing celebrity beauty brands.
With a diverse range of over 60+ SKUs for lips, face, nails, and eyes, the brand bridges the gap between glamour and skincare, promoting guilt-free beauty enjoyment.
Katrina Kaif, Co-Founder of Kay Beauty, expressed delight about expanding the brand globally, aiming to offer customers firsthand experience across different regions.
Adwaita Nayar, Co-Founder of Nykaa and CEO of Nykaa Fashion, hailed the brand’s introduction in the GCC region, emphasizing its inclusive and innovative approach to beauty products.
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