NewJeans releases music video for ‘Bubble Gum’

NewJeans, the popular K-pop girl group, delighted fans with the release of their latest music video, “Bubble Gum,” this past Saturday, as announced by their agency.

Described by Ador, a representative of the group, “Bubble Gum” is a soothing track characterized by its simplistic drum beats and melodic synthesizer tunes.

Fans can anticipate enjoying this catchy tune as part of NewJeans’ upcoming single album, titled “How Sweet,” scheduled for release on May 24.

The music video kicks off with member Hyein introducing the theme, stating, “Today, I’ll teach you how to make soap bubbles.” Throughout the video, viewers are treated to scenes of the members blowing bubble gum, engaging in playful activities with bubbles, balloons, and glass beads.

The video’s picturesque settings, ranging from a serene beach to a lush green ranch, and even a cozy camping scene on an early summer night, evoke a sense of refreshment and joy for the audience.

Within just 15 hours of its release on YouTube, the “Bubble Gum” music video has already amassed an impressive 6.2 million views, indicating the group’s continued popularity and influence in the K-pop scene.