The Embassy of Pakistan in France hosted a dazzling fashion show in Paris, showcasing the talents of rural women artisans.
The event, named “Culture to Couture,” was a collaborative effort between renowned designer Omar Mansoor and the Kaarvan Crafts Foundation.
Ambassador of Pakistan Asim Iftikhar Ahmad emphasized the pivotal role played by rural women artisans in national development. The show aimed not only to honor these artisans but also to promote the rich tapestry of arts and crafts that Pakistan, often referred to as the ‘cradle of civilization,’ has to offer to the world.
Ambassador Ahmad welcomed the guests, highlighting the unique fusion of tradition and modernity that defines Pakistani fashion. He underscored the significance of handcrafted clothing and textiles, including intricate embroideries, block printing, ajrak, phulkari work, and more.
Pakistani designers, according to the ambassador, skillfully infuse contemporary designs with these traditional techniques, creating a vibrant and diverse fashion landscape. Fashion, he noted, serves as an instant language bridging cultural gaps, and the collaboration between France, the couture capital, and Pakistan, a producer of fine garments, adds another layer to this cultural exchange.
Omar Mansoor, a London-based Pakistani fashion designer, took the audience on a captivating journey with his couture occasion wear. Known for reintroducing fusion clothing into modern fashion, Mansoor’s designs captivated the Parisian audience.
The Kaarvan Crafts Foundation, led by Danish Khan, was recognized for its outstanding work in providing life skills to Pakistani rural women. Established in 2004, Kaarvan has empowered over 29,000 women across 26 different districts in Pakistan, focusing on education, enablement, and economic empowerment.
The fashion show, held in the Embassy’s exquisite hall, not only showcased the diversity of designs but also highlighted the universal appeal of Pakistani craftsmanship. The bond between the designer and models brought the dreamy creations to life.
The event, a mix of Pak-France art and culture, featured a mesmerizing performance by opera singer Clara Bellon and a documentary showcasing testimonials of female artisans facilitated by Kaarvan. The audience, comprised of French officials, diplomats, fashion and business circles, students, and media, enjoyed traditional Pakistani cuisine, creating a cultural extravaganza that transcended boundaries.
