Saudi Arabia is preparing to inaugurate its initial alcohol-serving store, primarily catering to non-Muslim diplomats, according to reports from Reuters.
Situated in Riyadh, the capital city, the store will introduce a registration process through a dedicated app. Customers will be required to secure permission from the foreign ministry and adhere to monthly quotas.
While the store is located in Riyadh’s diplomatic quarter, it remains uncertain whether its services will extend to non-Muslim expatriates.
This development aligns with Crown Prince Mohammed bin Salman’s ongoing efforts to modernize Saudi Arabia’s image. The country, historically known for its ultra-conservative interpretation of Islam, has recently implemented liberalization measures, including the relaxation of laws affecting women, such as the lifting of the driving ban.
Alcohol remains strictly prohibited under Saudi law, with violators facing severe punishments, including public flogging. However, a black market for alcohol exists, and authorities often overlook home brewing and alcohol consumption in expatriate compounds.
Notably, Riyadh has witnessed the opening of bars serving non-alcoholic cocktails. Plans include making alcohol available in the beach resort of Neom, part of the ambitious Vision 2030 plan led by Crown Prince Mohammed to diversify the economy, reduce reliance on fossil fuels, and attract foreign tourism and investment.
