The recent phenomenon sweeping through TikTok, dubbed #Asoka, has surged in popularity, boasting an impressive 100,000 posts and attracting participants from diverse corners of the globe.
While the name “Asoka” holds significance for history buffs and Bollywood aficionados alike, the trend itself is centered around Kareena Kapoor’s memorable portrayal of Kaurwaki in the 2001 film.
Makeup enthusiasts, content creators, and influencers are eagerly joining the trend, often accompanied by the iconic song “San Sanana” from the movie.
This trend has seen an exponential rise in engagement, with creators showcasing elaborate transformations inspired by the film’s aesthetic.
These transformations typically feature traditional saris, ornate jewelry, and makeup styles reminiscent of the characters.
The trend’s impact has extended beyond TikTok, propelling the song “San Sanana” to a staggering 52 million views on YouTube.
Instructions for replicating the Asoka-inspired look are also provided, catering to a range of preferences from bold makeup choices to a more minimalist approach for a youthful appearance.
The frenzy surrounding #Asoka exemplifies the enduring influence of Bollywood and the power of social media to spark global trends.
