Sebastian Coe believes that the upcoming Netflix series focusing on sprinters, set to air before the Paris Olympics, will unveil the widespread appeal of track and field to a broader audience.
He notes that athletics, often overshadowed by other sports, will gain significant exposure through this platform, akin to successful Netflix series covering Formula One, golf, and tennis.
Coe emphasizes the global nature of track and field, citing the diversity of medal-winning countries and the statistical challenge of winning in the sport.
Despite the absence of a dominant figure like Usain Bolt, athletes like Noah Lyles and Marcell Jacobs are eager to share their stories through the series, showcasing the dedication and hard work behind their performances.
Coe highlights the exceptional talent and inclusive nature of athletics but acknowledges the challenges in retaining athletes due to the allure of other sports.
He hopes the series will shed light on the extraordinary talent within track and field, setting the stage for further recognition and appreciation of the sport.
