Zindgi, powered by JS Bank, in collaboration with the Sindh Mass Transit Authority (SMTA), People Bus Service, and Mastercard, has reshaped Karachi’s public transportation landscape. Together, they’ve introduced an advanced digital payment system aimed at elevating urban travel in Pakistan’s largest metropolis to international standards. This initiative promises unparalleled ease and convenience for the city’s millions of commuters.
A significant milestone for Karachi’s transit system, the initial rollout will see over one million Zindigi Mastercard Travel cards distributed along with enabling existing Zindigi Card users to go cashless. These cards are designed to seamlessly transition commuters from cash-based transactions to a digital format, thereby reducing wait times and simplifying fare payments across the city’s bus networks. Moreover, beyond travel, the card will also cater to recipient’s banking needs, offering a comprehensive solution for everyday transactions.
Noman Azhar, Chief Officer at Zindigi, shared his thoughts on the initiative: “It’s truly inspiring to contribute to the progressive initiatives of the Sindh government. Zindigi, driven by its visionary approach, aims to enrich the lives of the masses by offering simplified solutions to all their unmet needs
Mike Jones, Senior Vice President EEMEA Public Sector Lead at Mastercard, said: “At Mastercard, we have served as an architect of pioneering urban mobility solutions for over a decade. We are delighted to bring our state-of-the-art open-loop transit payment system from cities including Singapore, Sydney, and London to Karachi. Together with our agile and innovative partners, we will redefine the way Pakistan commutes, help to increase ridership and assist the country’s transit ecosystem in going fully-digital.”
