In a move to revolutionize playlist creation and enhance user experience, Spotify has introduced a new AI-driven feature aimed at personalized playlist curation.
Building upon the success of its AI DJ feature, Spotify’s latest innovation integrates artificial intelligence into playlist creation enabling users to generate customized playlists based on written prompts.
Initially launched in beta, this feature is now available to users in the U.K. and Australia on both Android and iOS devices with plans for further expansion in the near future.
Users can craft playlists using a wide range of prompts from traditional requests like genre or time frame preferences to more unique prompts such as “songs to serenade my cat” or “beats to battle a zombie apocalypse.”
Accessible within Spotify’s app under the “Your Library” tab, the AI Playlist option allows users to save the generated playlist to their library. They can also refine the playlist further by issuing commands like “less upbeat” or “more pop” and remove unwanted songs with a simple swipe.
Behind the scenes, Spotify utilizes large language models (LLMs) to understand user intent coupled with personalization technology based on individual listening history and preferences. The company employs various third-party tools to support its AI and machine learning experiences.
While offering advanced capabilities, Spotify ensures that the AI feature includes safeguards to filter out offensive prompts or those related to current events or specific brands.
This latest enhancement underscores Spotify’s commitment to leveraging cutting-edge technology to provide users with personalized and tailored content enhancing their music streaming experience.
With ongoing refinements and expansions planned, the AI-powered playlist creation feature promises to redefine how users discover and interact with music on the platform.
