Taylor Swift’s latest achievement involves her concert film, “Taylor Swift: The Eras Tour (Taylor’s version),” which debuted on Disney+ last week.
It quickly became the most-watched music film ever on the platform, garnering a staggering 4.6 million views within just three days, equivalent to 16.2 million hours of streaming.
It’s worth noting that this viewership data was collected over three days, unlike other movie premieres which had five days for their numbers.
The updated version of the film includes five additional songs, such as “Cardigan” from her album “Folklore,” and acoustic renditions of “Death by a Thousand Cuts,” “Maroon,” “You Are in Love,” and “I Can See You.”
Additionally, there’s a 26-minute acoustic collection featuring two more acoustic tracks: “Our Song” and “You’re on Your Own Kid.”
Swift’s company produced the film, and Disney reportedly secured worldwide streaming rights for over $75 million.
