Summary
- Comedian Samay Raina has given Alia Bhatt’s Alpha one of its most entertaining promotional moments yet, delivering a string of playful jabs at Huma Qureshi’s film Baby Do Die Do in a video that has left fans thoroughly amused.
- The clip was shared on Huma Qureshi’s own Instagram account as part of her promotional push for Baby Do Die Do, which released on July 3, the same date as Alpha.
- When she mentions that Baby Do Die Do is also releasing on July 3, Samay responds with the exact same date as a reason to watch the other film instead.
Comedian Samay Raina has given Alia Bhatt’s Alpha one of its most entertaining promotional moments yet, delivering a string of playful jabs at Huma Qureshi’s film Baby Do Die Do in a video that has left fans thoroughly amused.
The clip was shared on Huma Qureshi’s own Instagram account as part of her promotional push for Baby Do Die Do, which released on July 3, the same date as Alpha. The collaboration was clearly meant to generate buzz around Huma’s film, but Samay had other plans.
In the video, Huma asks Samay what he is doing, and he responds without missing a beat that he is simply waiting for Alpha’s release. When she mentions that Baby Do Die Do is also releasing on July 3, Samay responds with the exact same date as a reason to watch the other film instead. The exchange continues in the same vein, with Samay repeatedly steering the conversation toward Alpha, leaving Huma speechless at his unapologetic redirections.
The clip ends with Samay attempting to pronounce the title of Huma’s film, becoming increasingly frustrated with the unusual phrasing, and eventually giving up and telling viewers to simply go and watch Alpha instead. The moment was equal parts absurd and genuinely funny, and the internet responded accordingly.
Fan reactions in the comments were warm and widely appreciative. One viewer called it the best kind of promotion. Another roasted Huma for accidentally enlisting someone who spent the entire video advertising a rival film. A third made a dig at Samay’s own show, while a fourth noted with amusement that a comedian hired to say “do not promote my product” was exactly on brief.
The reason behind Samay’s visible preference for Alpha is not difficult to trace. Alia Bhatt and her co-star Sharvari Wagh had appeared on his Netflix show India’s Got Latent the previous month to promote the film. The India’s Got Latent appearance gave Samay a firsthand connection to Alpha’s promotional campaign, which seems to have left a lasting impression.
The box office picture, at least in its early stages, appears to reflect the same preference. According to Indian trade reports, Alpha was eyeing an opening day collection of between 6.5 to 8 crore rupees net in India, while Baby Do Die Do was facing slower pre-release ticket sales and less buzz heading into its opening weekend.
For Huma, the video was a reminder that inviting India’s most unpredictable comedian to help promote your film comes with certain risks. For Samay, it was simply another opportunity to say exactly what he wanted and leave everyone laughing in the process. For Alpha and Baby Do Die Do, the box office will ultimately deliver the final verdict on which film truly won the day.
