California: X (formerly Twitter) is gearing up to introduce an application for users of smart TVs.
Linda Yaccarino, Chief Executive Officer of X’s social engagement website revealed in a tweet that the company is soon launching a TV app for smart TV users. This initiative aims to provide users with top-notch entertainment content on their big screens.
The company stated that the smart TV app will utilize a trending video algorithm so that users can stay updated with popular content and utilize artificial intelligence to organize videos by titles. Users will also be able to cast from their mobile devices to the big screen while using the app.
It’s worth remembering that in 2022, Elon Musk acquired X for $44 billion after which significant changes were made to the platform’s content policies, branding and algorithms.
