Aroob Jatoi urges fashion designers to focus on everyday wear

Pakistani social media influencer Aroob Jatoi has urged fashion designers to create outfits that reflect the preferences

Pakistani social media influencer Aroob Jatoi has urged fashion designers to create outfits that reflect the preferences, comfort and everyday needs of ordinary people. She said the fashion industry should pay greater attention to what people actually wear in their daily lives.

During a recent interview, Jatoi said most people do not wear revealing clothes as part of their everyday routine. She argued that designers should consider the tastes and practical needs of the general public instead of focusing only on outfits that attract attention on the runway or in fashion campaigns.

Jatoi also criticised the perception that clothes look better when they reveal more of the wearer’s body. She said some designers appeared to believe that shorter or more revealing outfits were automatically more fashionable or attractive. However, she disagreed with this approach, stressing that beauty was not limited to a particular style of clothing.

According to Jatoi, around 90 per cent of ordinary people do not wear such outfits in their daily lives. She said designers should therefore introduce clothing that people can comfortably wear in real-life settings.

Her remarks highlighted the difference between fashion trends and the clothing choices of everyday consumers. She called for designs that combine style with comfort and practicality, allowing people to wear fashionable outfits without compromising their personal preferences.

During the interview, Jatoi also became emotional, while her husband, Pakistani YouTuber Saad Ur Rehman, popularly known as Ducky Bhai, expressed his shock over the situation, according to the report.

Jatoi is married to Ducky Bhai, a prominent Pakistani YouTuber. The couple tied the knot in January 2023 and frequently attract public attention through their social media presence.