Jimin’s shirt leads FIFA World Cup charity auction sales

BTS have once again showcased their immense global influence after memorabilia worn during the 2026 FIFA World Cup final halftime show attracted impressive bids at a charity auction.

One of the standout items was a shirt worn by BTS member Jimin during the halftime performance, which sold for an incredible $110,000. The singer wore the shirt while performing the group’s global hit Dynamite during the World Cup final between Argentina and Spain.

The shirt emerged as one of the most sought-after pieces in the auction, finishing as the joint-highest-selling item. It matched the final sale price of the official match ball used in the 2026 FIFA World Cup final, with both items fetching $110,000.

The charity auction featured a range of memorabilia connected to the tournament and its entertainment performances, drawing strong interest from collectors and fans around the world. Several other BTS-related items also attracted significant bids.

A scarf worn by BTS member V during the halftime show sold for $46,200, while a jacket worn by Jungkook achieved the same final price of $46,200. The strong demand for the group’s memorabilia highlighted BTS’ enduring popularity and the willingness of fans to support charitable causes through exclusive collectibles.

The auction also included a number of sports and entertainment items beyond BTS memorabilia. Among the notable sales was an Argentina national team jersey signed by football legend Lionel Messi. The jersey, which had previously been gifted to international music star Shakira, sold for $66,000, making it one of the auction’s top-selling sports items.

Another highlight came from pop superstar Madonna, whose fingerless gloves worn during the opening performance of the World Cup halftime show were purchased for $41,800.

The online charity auction ran for seven days and concluded on July 29, attracting bidders from 24 countries. Interest from around the globe helped the event raise a total of $652,630, reflecting strong international support for both football and music memorabilia.

Organisers said all proceeds from the auction will go to the FIFA Global Citizen Education Fund, an initiative dedicated to expanding access to quality education for children and young people around the world. The fundraiser combines the global reach of football and entertainment to support educational opportunities in underserved communities.

BTS’ participation in the World Cup halftime show was one of the event’s most talked-about entertainment moments. Their performance of Dynamite, one of the group’s biggest international hits, received widespread attention from fans worldwide and further cemented their status as one of the world’s most influential music acts.

The remarkable sale prices achieved by Jimin’s shirt, V’s scarf and Jungkook’s jacket underline the extraordinary demand for BTS memorabilia. At the same time, the success of the charity auction demonstrates how music, sports and philanthropy can come together to make a meaningful impact, with fans and collectors contributing generously to support education initiatives across the globe.