LAAM fashion week season 2 set for Lahore in October

LAHORE: Lahore is preparing to turn up the style quotient once again as LAAM Fashion Week returns for its second edition from October 23 to 26, 2026, promising four days of fashion and digital innovation.

The event, known as LFW2, is being positioned as more than a conventional runway showcase. Organisers describe LAAM Fashion Week as Pakistan’s first runway-to-e-tail fashion platform, designed to connect live fashion shows with the convenience of online shopping. The concept allows collections presented on the runway to move directly into the digital marketplace, giving audiences a chance to discover and shop new looks.

The second edition follows the inaugural fashion week in Lahore earlier this year, which featured more than 37 designers and brands spanning high-street and prêt fashion, luxury couture and bridal wear. According to organisers, the first edition also reached viewers in more than 100 countries through livestreaming, underlining the growing international appetite for Pakistani fashion.

For Season 2, the spotlight is expected to fall on both established names and emerging creative talent, with designer registrations already opened for fashion brands and designers across Pakistan. The organisers have said the next edition will build on the first event’s blend of creativity, commerce and technology while creating stronger opportunities for local labels to connect with customers at home and abroad.

The October dates could make Lahore a meeting point for designers, models, fashion enthusiasts, buyers and digital audiences across Pakistan. With its runway-to-retail approach, LFW2 could offer a glimpse of how Pakistan’s fashion industry is adapting to a world where a runway look can become a shopping choice instantly.

As anticipation builds, the big question is simple: what fresh silhouettes, bold collections and unexpected fashion moments will Lahore see this October?The event’s official platform confirms October 2026 in Lahore, while recent reports say Season 2 registrations are open and that the initiative will continue its runway-to-e-tail model.