PSB, ACTIVIT sign MoU to promote sports, health and youth development

The Pakistan Sports Board (PSB) Coaching Centre Lahore and ACTIVIT have signed a Memorandum of Understanding (MoU) aimed at promoting sports, improving health and wellness, and creating sustainable opportunities for athletes through long-term collaboration.

The agreement was signed by PSB Coaching Centre Lahore Director Noorish Sabah and ACTIVIT CEO and Director of National Hospital Lahore, Rd. Rizwan Aftab Ahmed. Under the partnership, ACTIVIT will sponsor annual sports events organised by the PSB Coaching Centre Lahore on the occasion of Independence Day, ensuring regular competitions while providing greater support to athletes and youth development initiatives.

Speaking at the signing ceremony, Noorish Sabah described the partnership as a significant step towards strengthening sports development in pakistan. She expressed her gratitude to Rd. Rizwan for supporting the Jashn-e-Azadi Celebrations 2026, saying that his sponsorship, including logistical support and winning prizes, made the national celebrations more meaningful and memorable for athletes and participants.

She said the collaboration reflected a shared commitment to nurturing sporting talent, promoting healthy lifestyles and empowering Pakistan’s youth.

“I am grateful to Rd. Rizwan for his valuable contribution to the cause of sports and youth development. People like him are not only a national treasure but also a true inspiration for all of us who believe in supporting the national cause and contributing to Pakistan at every possible level. We look forward to working together on many more impactful initiatives in the years ahead.”

Rd. Rizwan described the agreement as an important milestone in expanding grassroots sports and strengthening the role of the PSB Coaching Centre Lahore. He emphasised the importance of maintaining an active lifestyle and working towards physical and overall well-being.

“Healthy minds and healthy bodies are the foundation of a strong nation. Our academies can become beacons of education, inspiring young people to embrace sports, make healthier choices and build disciplined, productive lives,” he said.

The MoU marks a shared vision to use sports as a powerful force for health, discipline, unity and youth empowerment, while creating more opportunities for young athletes to discover their potential and contribute positively to Pakistan’s future.