Sanjay Leela Bhansali skips the usual teaser for ‘Love & War’s grand first look

According to an exclusive Bollywood Hungama report, Love & War, starring Ranbir Kapoor, Alia Bhatt and Vicky Kaushal, will not be introduced through a standard teaser or motion poster like most big-ticket films usually are.

Sanjay Leela Bhansali is known for doing things his own way, and his next big move looks set to prove that once again. According to an exclusive Bollywood Hungama report, Love & War, starring Ranbir Kapoor, Alia Bhatt and Vicky Kaushal, will not be introduced through a standard teaser or motion poster like most big-ticket films usually are.

An industry source revealed that Bhansali himself is closely involved in shaping a special promotional asset meant to give audiences their very first look into the film’s world. The plan is to unveil this sometime in August, marking the official start of the film’s marketing rollout.

“The makers are taking a rather unconventional route with Love & War. Instead of a standard promotional launch, they are developing a special asset that will serve as the audience’s first introduction to the film,” the source shared, adding that the project is being built as an immersive experience, with Bhansali working alongside his core creative team to bring it to life.

This approach lines up with how Bhansali typically works, treating every visual detail as something meant to stir emotion and pull viewers straight into his cinematic world. Rather than going the usual route with character posters or a short teaser, he’s reportedly aiming to build something that reflects the scale, tone and emotional depth of Love & War even before the full promotional push kicks in.

The asset is said to be in its final stages of development, with Bhansali overseeing every part of the creative process personally. If things stay on schedule, audiences should get their first real glimpse of the film sometime in August, offering an early sense of just how ambitious this project really is.

While the exact format is still being kept under wraps, sources suggest it is designed to feel far bigger than a typical promo. The goal, apparently, is to create something closer to an event, instantly pulling viewers into Bhansali’s world and setting the tone for what’s shaping up to be one of Hindi cinema’s most-watched upcoming releases.

Love & War brings Ranbir Kapoor, Alia Bhatt and Vicky Kaushal together on screen for the first time under Bhansali’s direction, making it one of the most anticipated films in recent memory. Ever since it was announced, the project has kept fans and industry watchers hooked on every update. If everything goes as planned, this first look could end up being remembered as a genuine promotional milestone, one that fits perfectly with Bhansali’s long-held belief that storytelling starts well before the audience takes their seat in the theatre.