The Age of Consumerism               

Inflation is at its peak all around the world, while some in one part of the world cannot afford clean fresh water, others are buying a cup of coffee worth more than 10 dollars just to meet their aesthetics for an instagram story. It has become a necessity to upgrade their phones each year as apples launch new versions, or to eat at fancy cafes just to take pictures of the food even if their rent is not due. These are the outcomes and aftermaths of the rise of social media trends.

A new occupation of being an online influencer has emerged. Where a decade ago A-list celebrities were paid to promote products, now the same can be done through influencers (which from a marketing point of view is a lot cheaper and faster for companies). An influencer makes a 30 second video of persuasively advertisementing customers which allows them to make sufficient amounts of income. Paradoxically  they may even be neglectful of the product they are branding being safe or useful. Thus, common people with normal 9-5 jobs are falling for these traps online.

Millennials and Genz, both have been found to indulge in these unnecessary shopping habits arising from the online advertisements of influencers. The lives of influencers may seem perfect. Contradictorily someone promoting a skin care treatment may have genetically clear skin, others promoting health and fitness programmes may in reality live an unhealthy lifestyle. Little by little, bit by bit people who scroll on social media platforms like instagram and facebook are convinced to purchase needless items with no useful impact in their lives.

Gluttony is regarded as one of the seven deadly sins. The newly emerged habit of online shopping is feeding into it. Young adults nowadays are often in debt, however not the usual student debt they owe to their colleges- but the ones they owe to the credit card companies whom they have failed to pay back for the haphazard jumble of products they have purchased while not being cautioned enough. Most of these purchases are done to fit in a trend and are often to please the society they are around rather than personal desires.

One after another, the oligarchs set up traps for the world and yet again and again we have been seemingly fallen for it. May it be big fast food chains labeling every ultraprocessed junk as “high in protein” whilst hiding the fact that the same products are also high in processed fats and preservatives or having addictive ingredients which release dopamine and makes the buyer destined to repurchase.

People often call this impulse buying “convenient” for it is delivered on doorsteps. In some cases it may be accuarte, but in truth it is another method of making people becoming indolent and shiftless. A 10 minute walk to the supermarket is avoided when apps like doordash are introduced to deliver groceries to doorsteps- the same 10 minute walk which is without a debate must for all ages. Not only is this extremely harmful for the human body physically but it has its dangerous impacts on psychological health leading to high profile cases of depression and isolation.

These habits start slow and seem innocent, until they become addictions and empty bank accounts while also destroying an individual’s ability to live a life in which pleasing others is not a priority. This trend does not seem to stop anytime soon- nevertheless it is expanding endlessly in all countries, cultures and environments. Even in this cycle the rich gain tremendously while the poor pay unconsciously thinking that their lives are improving. This is modern slavery where chains are replaced by computers given to people in their hands and control their lives through it.