YouTube tightens policies on AI-generated videos

YouTube has announced stricter policies for artificial intelligence (AI)-generated videos in an effort to curb low-quality and harmful content and prevent such videos from generating revenue.

The company said the move comes as more creators are using AI tools to produce videos making it necessary to clarify its existing policies.

According to YouTube, these are not entirely new rules. Instead, the company has updated the wording of its policies to make them clearer and easier for creators to understand.

The revised guidelines place greater emphasis on AI-generated content that is repetitive, mass-produced or designed to manipulate or negatively influence viewers.

YouTube said that while some of these videos may remain on the platform, they will not be eligible for monetization and will not be recommended to users.

The company emphasized that creators should focus on quality, originality and context when producing AI-assisted content.

YouTube also said it is working to distinguish useful and creative AI-generated content from AI-generated spam.

According to the company, spam refers to videos that are uploaded in large numbers without meaningful effort, originality or consideration for quality.

YouTube stressed that using AI tools is acceptable but creators are expected to include genuine human creativity and value in their videos.

In its official statement, the company said that the latest update mainly provides clearer explanations of existing policies ensuring that creators are not caught off guard by sudden enforcement actions or policy crackdowns.