Fossil unveils Fall 2026 campaign with Varun and Kriti

Fossil has unveiled its Fall 2026 campaign featuring brand ambassadors Varun Dhawan and Kriti Sanon, bringing together fashion, sport and entertainment in a playful new visual story. Titled “Icons at Play,” the campaign presents the two actors in a lively setting while highlighting selected pieces from Fossil’s latest watch collection.

Set against the backdrop of an Athletics Club, the campaign film follows Varun and Kriti as they arrive for a friendly game of pickleball. What begins as a casual sporting match gradually develops into a series of light-hearted interactions between the two stars. Their natural on-screen chemistry and playful rivalry become central to the campaign, giving the film an energetic yet relaxed feel.

The sporting setting allows Fossil to introduce its latest timepieces in an environment that feels contemporary while maintaining the brand’s focus on style and versatility. Rather than presenting the watches through a traditional fashion-focused campaign, the film places them naturally within the actors’ movements and interactions.

Two key timepieces take centre stage in the campaign: the Everett Chronograph (FS6106) and the Everett Steel Watch (ES5491). Both designs appear throughout the film, complementing the different moments shared by Varun and Kriti. The campaign highlights the watches as pieces that can transition easily between casual everyday outfits and more polished, formal looks.

Varun Dhawan and Kriti Sanon add another layer of personality to the campaign. Their playful exchanges create a sense of spontaneity, while their contrasting styles help showcase the versatility of the collection. The friendly competition on the pickleball court becomes a visual thread connecting the entertainment and fashion elements of the campaign.

With “Icons at Play,” Fossil takes a less conventional approach to showcasing its Fall 2026 collection. The campaign combines the energy of sport with the sophistication of contemporary fashion, using the pickleball court as a backdrop for a story driven by personality, movement and style.

The campaign also reflects Fossil’s broader focus on watches and accessories designed to fit into different aspects of modern life. By placing its timepieces within an entertaining setting rather than relying solely on traditional product-focused visuals, the brand creates a campaign that feels both fashionable and approachable.

Varun and Kriti’s involvement further strengthens the entertainment appeal of the campaign, with their chemistry helping maintain the playful tone from start to finish. The result is a polished yet understated presentation of Fossil’s newest collection, blending athletic energy, celebrity appeal and everyday fashion into one cohesive Fall 2026 campaign.