HSY to unveil new PIA cabin crew uniforms on October 31

Pakistan International Airlines (PIA) has appointed renowned Pakistani fashion designer Hassan Sheheryar Yasin, widely

Pakistan International Airlines (PIA) has appointed renowned Pakistani fashion designer Hassan Sheheryar Yasin, widely known as HSY, to create new uniforms for its cabin crew as the national carrier seeks to refresh its image and highlight Pakistan’s cultural heritage.

The new collection is scheduled to debut on October 31 aboard PIA’s inaugural Boeing 787-9 Dreamliner flight from London to Islamabad. The airline said the designs would combine traditional Pakistani craftsmanship with contemporary fashion while prioritising comfort, functionality and a professional appearance.

PIA spokesperson Abdullah Hafeez Khan described the initiative as an important step in the airline’s transformation. He said the uniforms would introduce a modern look while promoting crew confidence and pride in representing Pakistan internationally.

HSY said designing uniforms for the national flag carrier was an opportunity to reflect the country’s identity and its tradition of hospitality. He added that the collection had been developed to ensure cabin crew members felt comfortable and confident while performing their duties on domestic and international routes.

According to PIA, the designs feature breathable fabrics, structured tailoring and ergonomic construction. These elements are intended to provide durability and ease of movement during long-haul flights while maintaining an elegant appearance. The colours and detailing also draw inspiration from Pakistan’s cultural traditions.

The final design was selected through a competitive showcase in Karachi, where 10 leading Pakistani fashion designers presented their concepts to a jury comprising fashion industry professionals and representatives.

The latest initiative builds on PIA’s longstanding association with prominent fashion designers. In 1966, French designer Pierre Cardin created the airline’s distinctive A-line tunic and hood, helping establish its reputation for stylish aviation uniforms. British royal couturier Sir Hardy Amies also contributed to the airline’s uniform designs during the 1970s.

More recently, designer Nomi Ansari’s uniform-inspired designs remained part of PIA’s visual identity for 12 years, according to the airline.

HSY is among Pakistan’s best-known couturiers, with an established presence in fashion, celebrity styling and international fashion events. His appointment brings a prominent name in the country’s fashion industry into PIA’s latest efforts to modernise its public image.

The airline said the new uniforms would represent a renewed focus on comfort, sophistication and national pride as it works to strengthen its identity and passenger experience under its new management.