Lily Allen says music industry struggles to market older women

British singer-songwriter Lily Allen has criticised the music industry for its perceived inability to market women of a certain age, saying there is uncertainty over whether audiences want to hear songs about experiences such as perimenopause and motherhood.

British singer-songwriter Lily Allen has criticised the music industry for its perceived inability to market women of a certain age, saying there is uncertainty over whether audiences want to hear songs about experiences such as perimenopause and motherhood.

In an interview with The Times Magazine, Allen said she had promised herself to continue writing about “real things” in her music, but questioned whether the industry knew how to promote such material.

“The music industry doesn’t know how to market women of a certain age, myself included,” she said.

“You get to a point and you’re like, ‘OK, do people really want to hear about perimenopause and the school run and whatever we’re going through?’”

“We’re scared of going there because there’s not much evidence there’s a market for it. But there probably is,” she added.

Allen said she believed that addressing everyday experiences in her music could resonate with listeners, offering encouragement to artists who wanted to explore subjects often overlooked in pop music.