Meta introduces new AI features for Facebook users

Meta has introduced significant changes to Facebook as part of its efforts to stay competitive in the artificial intelligence (AI) race and increase user engagement.

In a blog post, the company announced several new AI-powered features for Facebook. The aim of these features is to transform how users search for information, create content and connect with others on the platform.

AI Mode, biggest change

The most notable addition is AI Mode. This feature is expected to change the way people search on Facebook. Using Meta AI, Facebook will generate answers to users questions based on public posts available on the platform.

Instead of scrolling through search results, users will be able to ask questions in plain language and receive AI-generated responses related to their queries. However, it remains unclear how reliable these answers will be as the AI will be summarizing content created by ordinary Facebook users.

New video editing tools

Beyond search, Facebook has also introduced new editing tools designed to help users enhance and improve their videos more easily.

AI-powered photo presets

Another new feature is AI-based photo presets which allow users to visualize themselves with different outfits, hairstyles and other appearance changes. This feature uses artificial intelligence to create alternative versions of a user’s image offering a more personalized and interactive experience.

Ongoing AI expansion

Meta has been steadily adding AI-powered features to Facebook in recent months. For example, in February 2026, Facebook introduced Animated Profile Photos, a feature that enables users to bring still images to life through animation.

These latest updates reflect Meta’s broader strategy of integrating AI into more aspects of the Facebook experience, making search, content creation and personalization increasingly AI-driven.