Pakistan, Africa can turn trade ambitions into reality

September 14, 2026

Pakistan and several African countries have renewed their commitment to increase bilateral trade to $15 billion by 2030. The target is certainly ambitious. However, it can be achieved if Pakistan and its African partners follow smart planning, focus on practical steps and make better use of the opportunities available on both sides. The launch of the Pakistan-Africa Economic Council in Islamabad is a welcome step in this direction. The council can provide a platform for governments, diplomats and businesses to identify new areas of cooperation and remove barriers that limit trade and investment. Pakistan’s trade with African countries has considerable room for growth. Africa is a large and growing market with a young population, natural resources and increasing demand for goods and services. Pakistan, meanwhile, has products, skills and industries that can find new customers in African markets.

The key is to move beyond official meetings and declarations. Trade targets are meaningful only when businesses are able to sell more products, find reliable partners and enter new markets.

Pakistan should identify African countries where its products have the greatest potential. Textiles, pharmaceuticals, surgical instruments, agricultural products, rice, sports goods, information technology and engineering products could offer opportunities. At the same time, Pakistan can explore greater imports of African raw materials and other products needed by its industries. Regular trade exhibitions, business-to-business meetings and easier access to market information can help. Pakistani companies also need better knowledge of African markets, including local laws, consumer needs and payment systems. African businesses should similarly be encouraged to explore Pakistan as a market and an investment destination. The participation of ambassadors, high commissioners and consuls general from countries including Rwanda, Mauritius, Morocco, Zimbabwe, Sudan, Kenya and Ethiopia shows that there is diplomatic interest in stronger economic relations.

The $15 billion target by 2030 is ambitious, but ambition is not a weakness. With smart planning, regular engagement and strong private-sector participation, Pakistan can turn this target into a realistic economic goal.

The real test now is implementation.