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HomeBusinessPakistani jewellery, coins attract big crowds at CIIE

Pakistani jewellery, coins attract big crowds at CIIE

A famous jewellery brand in Pakistan has displayed a new, different collection of jewellery and commemorative coins at the 4th China International Import Expo (CIIE) kicked off in Shanghai on Friday.

“This year, we have displayed a large collection of jewellery and an important 20 grams pure silver commemorative coin of the celebrations of the 70th anniversary of the establishment of Pakistan – China diplomatic relations,” founder and CEO of Winza Aqeel Ahmed Chaudhry told the state-run news agency. He informed that one of the jewellery sets of Winza was inspired by the National Convention and Exhibition Center’s four leaf clover-shaped sapphire necklace and earrings, the three-piece set is being showcased at the Winza booth.

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In 2019, he came with the Shanghai Fossil Research Association, to participate in CIIE and next year at 2020 CIIE, Winza entered the Expo jewellery exhibition area with a full fledged brand pavilion, and this year is the third consecutive year of exhibition.

He said that this year coincides with the 70th anniversary of the establishment of diplomatic relations between China and Pakistan and this time he is launching latest Ruby, Sapphire , Emerald and Diamond Jewelry collection, along with an outstanding collection grade 25 carats of Royal Blue Sapphire, 20 grams commemorative silver coin, clover-shaped sapphire necklace and earrings set.

Commenting on the expo, he said that it was a great platform to connect with our consumer market and to create new inspirations, and that Year 2021 remains another year of great changes.

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Chaudhry said that Pakistan and China had a long-standing partnership and we called each-other iron brothers and, as a Pakistani jeweller, he appreciated solidarity, commitment and friendship and Winza as a Pakistani brand valued it and shared responsibility.

Since our first participation in CIIE, our design team has developed a wide range of jewellery collections to meet consumer demand and overall market trends. More than 200 exhibitors and over 500 purchasers are participating in the expo this year. It will continue offline and online in Shanghai from November 5 to 10 this year.


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