Pakistan’s Gold Medal Taekwondo stars seek sponsors for international event

Two of Pakistan’s rising taekwondo champions are racing against time to secure sponsorships as they prepare for an international tournament in Thailand, hoping to once again bring home gold medals despite facing financial hurdles.

Gold medalists Taiba Ashraf and Sumbal Fatima, who made headlines last year with their outstanding performances at the same international event, say a lack of funding now threatens their participation in the competition scheduled to begin on July 31.

The two athletes captured widespread attention after winning a combined five gold medals and one silver medal at the previous edition of the tournament. They were also the only Pakistani women to return home with medals, making their achievement a proud moment for the country’s sporting community.

Despite months of intense preparation, both athletes now find themselves searching for sponsors to cover travel, accommodation and competition expenses.

Speaking about their situation, Taiba and Sumbal said they have trained tirelessly with the dream of representing Pakistan once again on the international stage.

“Our preparation has been excellent, and we are determined to make our country proud again,” they said. “Unfortunately, funding has become the biggest obstacle to achieving that dream.”

Unable to secure financial backing through traditional channels, the athletes have turned to social media in hopes of finding sponsors willing to support their campaign. They recently shared an appeal online, asking businesses and sports supporters to help them compete internationally.

The shortage of funds has already forced them to make difficult compromises. According to the athletes, they have registered in fewer categories than originally planned because they cannot afford the full participation costs.

“In today’s circumstances, even borrowing money has become difficult,” they explained. “We are doing everything possible to keep our dream alive.”

Their story has highlighted the financial challenges many Pakistani athletes continue to face despite producing impressive international results. While their achievements have earned praise, consistent sponsorship opportunities remain limited, leaving many talented competitors to rely on personal resources or public support.

With less than three weeks remaining before the tournament begins, Taiba Ashraf and Sumbal Fatima remain hopeful that sponsors will come forward in time.

For the two champions, the goal is about more than winning medals. It is about proving that Pakistani women can continue to excel on the global stage when given the opportunity.

As the countdown to the Thailand event continues, their determination remains unwavering—but whether they will be able to compete now depends largely on the support they receive in the days ahead.