Summary
- Among the major winners, Aroob Jatoi secured the Instagram Creator of the Year award in the female category, while Hassan Asghar won the male title.
- On YouTube, DHA Wali Maid won the female Creator of the Year title, while Sharum ki Sketchbook took home the male award.
- Mr and Mrs Yellow were recognised for social impact, while Aiman Khan and Fahad Mustafa won the female and male Celebrity Content Creator awards, respectively.
Pakistan’s leading social media personalities, digital creators and entertainment figures gathered at Karachi’s Expo Centre on Saturday for the inaugural Pakistan Influencer Awards, celebrating achievements across the country’s rapidly growing creator economy.
The star-studded ceremony was hosted by fashion designer Hassan Sheheryar Yasin, actor Rabab Hashim, Dino Ali and comedian Faiza Saleem. Winners were selected across more than 30 categories following months of performance analysis, jury assessments and public voting.
Chief curator Talha Aslam said the awards aimed to establish an annual platform that would set meaningful standards for recognising talent and achievements in Pakistan’s digital content industry.
ARY Group chairman Salman Iqbal also highlighted the growing influence of digital creators, noting that social media personalities and mainstream media now reach increasingly similar audiences. He said Pakistani creators deserved recognition based on international standards of credibility.
Among the major winners, Aroob Jatoi secured the Instagram Creator of the Year award in the female category, while Hassan Asghar won the male title. On TikTok, Romaisa Khan and Zulqarnain Sikandar received the female and male Creator of the Year awards, respectively.
On YouTube, DHA Wali Maid won the female Creator of the Year title, while Sharum ki Sketchbook took home the male award.
The emerging creator categories recognised Muhammad Haris on Instagram, Maryam Asjad on TikTok and Saim Rehman on YouTube.
In lifestyle and culture, Zarnab Fatima and Kanwal Aftab won the Instagram and TikTok lifestyle awards, respectively. Eleyna Shehzad and Humna Zahid received the beauty and makeup awards, while Shaeel Siddiqui and Areeka Haq were recognised in the fashion category.
Barira Khan won the travel award, while Ali Raza was named the fitness winner.
In food-related categories, Saqib Mobeen received the Food Discovery award, while Mohammad Danial was recognised among culinary experts.
The entertainment and content categories saw Ali Abdullah win the comic award, Hafiz Raza Ahmed take the entertainment title and Umar Saleem receive the podcast award. Daniya Kanwal won in performing arts, while Maanu and Hasan Raheem shared the music award.
In knowledge and influence, Imran Dina and Taha Bhatti were recognised in the technology category, while Maryam Raja won the Voices and Perspectives award. Rama Jafri received the Business and Career award.
Other winners included Asim Kamal in family lifestyle, Ducky Bhai and Aroob Jatoi in the Couple Creator category, Shahzeb Khan Rind among athletes and Zalmi Plays in gaming.
Ayesha Khan Lodhi won the automotive category, while former Pakistan fast bowler Shoaib Akhtar received the Sports Celebrity award.
Mr and Mrs Yellow were recognised for social impact, while Aiman Khan and Fahad Mustafa won the female and male Celebrity Content Creator awards, respectively.
The awards also recognised the growing role of digital personalities in shaping entertainment, lifestyle trends and public engagement, bringing together established celebrities and emerging creators under one platform.
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