Shah Rukh Khan overtakes Virat Kohli in brand rankings

Shah Rukh Khan has reclaimed the top position as India's most valuable celebrity brand, surpassing cricketer

Shah Rukh Khan has reclaimed the top position as India’s most valuable celebrity brand, surpassing cricketer Virat Kohli in the latest Kroll India Celebrity Brand Valuation Report 2025.

The report values Khan’s brand at $177.9 million, marking a significant rise from his third-place ranking in 2024. The increase reflects the commercial success of his recent films, strong audience appeal and continued popularity among advertisers and major brands.

Actor Ranveer Singh secured second place with the same estimated brand value of $177.9 million, while Kohli dropped to third with a valuation of $158.4 million after recording a notable decline over the past two years.

The rankings evaluate celebrities based on endorsement deals, brand partnerships, public image, media visibility and influence across digital and social media platforms. Khan’s brand value has grown by $57.2 million during the last two years, highlighting his strong comeback and renewed commercial strength.

Among female celebrities, Alia Bhatt remained the highest-ranked woman, securing sixth place with a brand value of $93.9 million. She was followed by Deepika Padukone in seventh with $89.2 million.

The top 10 also includes Hrithik Roshan, Amitabh Bachchan and Akshay Kumar, reflecting the continued commercial influence of Bollywood’s biggest names.

Further down the rankings, Ranbir Kapoor and Salman Khan retained places among India’s leading celebrity brands, while younger stars including Ananya Panday, Janhvi Kapoor and Shraddha Kapoor continued to strengthen their commercial presence.

The latest rankings underline the growing importance of box office performance, digital influence and public engagement in determining the market value of celebrities, with Shah Rukh Khan once again emerging as India’s most sought-after brand ambassador.