Justin Bieber calls for partners to build SKYLRK phone

SKYLRK is Bieber’s independent fashion and lifestyle label, officially launched in July 2025 after being quietly developed and teased for years. Bieber had been seen wearing unreleased SKYLRK

Justin Bieber is looking to take SKYLRK beyond fashion and accessories, teasing plans for a possible SKYLRK-branded smartphone and calling on potential partners to help bring the idea to life. The singer shared his vision on Tuesday, sparking excitement among fans who quickly began discussing what a phone designed under his lifestyle brand could look like.

SKYLRK is Bieber’s independent fashion and lifestyle label, officially launched in July 2025 after being quietly developed and teased for years. Bieber had been seen wearing unreleased SKYLRK pieces since at least 2023, while trademark filings for the brand date back to 2023. The label initially focused on apparel, footwear and eyewear, eventually expanding its range of accessories, including distinctive phone cases.

The brand has developed a recognizable identity around playful colors, oversized silhouettes and futuristic designs. Its early collections included hoodies, beanies, molded footwear, sunglasses and other accessories. Bieber has remained closely involved with the creative direction, working with designer Finn Rush-Taylor and business partner Neima Khaila.

Hailey Bieber has also been closely associated with SKYLRK since its early days. Fans have repeatedly seen her wearing pieces from the brand, including a black leather jacket she helped design. In April 2025, Hailey shared a mirror selfie wearing the jacket and revealed that she was working on what she described as her favorite jacket of all time. She later appeared in other SKYLRK pieces, while both Justin and Hailey were photographed wearing the brand at Coachella.

That connection has helped give SKYLRK visibility beyond Justin’s own wardrobe. Hailey’s involvement has also extended into the creative side, reinforcing the couple’s influence over the label’s image and direction.

Now, Bieber appears ready to explore another category. His idea for a SKYLRK phone has prompted fans to imagine everything from a collaboration with a major technology company to a more affordable device designed for a wider audience. Some fans reportedly rushed to contact him about the opportunity, while others joked about wanting to help build the phone themselves. Others simply used the moment to ask Bieber for new music instead.

Whether the SKYLRK phone becomes an actual product remains to be seen. For now, Bieber’s latest idea suggests that the brand’s ambitions extend well beyond clothing, potentially turning SKYLRK into a broader lifestyle and technology name. The concept could also give the brand an opportunity to blend its fashion-focused identity with everyday technology, creating a product aimed at Bieber’s large global fan base.

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