Katrina Kaif celebrates Kay Beauty’s UK success in style

Bollywood actress Katrina Kaif marked the first anniversary of her beauty brand, Kay Beauty, in the United Kingdom with a special event in London. The celebration took place at Space NK’s flagship store on Oxford Circus, bringing together beauty enthusiasts and members of the UK’s South Asian community.

Co-founded by Katrina Kaif and Indian beauty retailer Nykaa, Kay Beauty entered the UK market a year ago. The brand has since expanded its presence by focusing on inclusive beauty, high-performance makeup and skincare-inspired formulations designed for diverse skin tones.

During the event, Katrina hosted an exclusive masterclass demonstrating a festive Diwali makeup look. She also spoke about the inspiration behind the brand and its commitment to celebrating individuality through beauty.

Katrina said Kay Beauty was founded on the belief that makeup should be inclusive, personal and accessible. She expressed happiness over the response from UK consumers and highlighted the importance of creating products that address South Asian skin tones and beauty needs.

She also praised Space NK for supporting the brand’s international expansion. According to Katrina, the anniversary celebration provided an opportunity to connect with customers, engage with the South Asian community and strengthen the brand’s growing presence in the British beauty market.

Nykaa co-founder and executive director, and House of Nykaa CEO, Adwaita Nayar, described the brand’s first year in the UK as an encouraging milestone. She said Kay Beauty had secured strong sales at Space NK and achieved top-product status on TikTok Shop within six weeks of its launch.

The brand also received the Best New Brand award at the 2026 CEW UK Consumer Choice Awards, marking another milestone in its international journey.

Kay Beauty has reportedly achieved an annualised net sales value run rate of ₹300 crore, equivalent to approximately £24 million, and became profitable within its first year of operations. The brand has also built a customer base of nearly three million consumers in India.

Since entering the British market, Kay Beauty has ranked among the top five brands across Space NK stores. Its 24H Kajal Liner has also performed strongly in the retailer’s eye makeup category.

To celebrate the anniversary, the brand highlighted its festive Diwali makeup look, featuring a glowing base, warm eyeshadow, soft blush and glossy lips. The look incorporates products formulated with ingredients such as chamomile, marula oil, ceramides, lychee extract and avocado butter.

With its growing international reach, Kay Beauty aims to strengthen its relationship with UK consumers while expanding its position as an Indian beauty brand with global appeal.