Laam Fashion Week season 2 brings glamour and fresh talent to Lahore

Lahore’s fashion scene came alive as Laam Fashion Week returned for its second season, bringing together celebrated designers, emerging talent, fashion enthusiasts and socialites for a showcase of creativity, craftsmanship and contemporary style.

The event began on October 23 and is scheduled to conclude on October 26, 2026. Sponsored by Skynet, the fashion week is being held at the Expo Centre in Johar Town, attracting journalists, designers and prominent personalities from different walks of life.

The show opened with Starry Night, featuring collections by established names including Sana Safinaz, HUSSEIN REHAR, Kamiar Rokni, Mahgul and other designers. Their creations highlighted the diversity of Pakistan’s fashion industry, blending traditional aesthetics with modern design sensibilities.

However, the spotlight was not reserved for established designers alone. Students from the Pakistan Institute of Fashion Design (PIFD) also presented their work, offering a glimpse into the next generation of creative talent. Noor Fatima, Momina Kashif, Mohamad Omer and other emerging designers impressed with their originality, suggesting that fresh ideas continue to shape the country’s fashion future.

Among the standout moments was Sania Maskatiya’s collection, which drew attention for its vibrant colour combinations and elegant detailing. Her designs incorporated traditional gota work, lappa and chunri, demonstrating how heritage-inspired techniques can remain relevant in contemporary fashion.

Saira Rizwan also presented an eye-catching collection featuring mirror work and thoughtfully coordinated colours, adding another memorable dimension to the showcase.

One of the evening’s most talked-about moments came when Minha presented her collection. Durefishan Saleem, the lead actress of the television drama Dar e Nijaat, walked the ramp as the collection’s model, creating excitement among the audience. Her appearance added a celebrity touch to an already glamorous evening.

The show concluded with renowned designer Neelofer Shahid, whose distinctive creations and longstanding contribution to Pakistan’s fashion industry brought the event to a fitting close.

The audience included prominent personalities such as Amina Haider Isaani, Kamran Lashari and Hina Tayyab Khan, vice-chancellor of PIFD.

Beyond the runway, the event offered an opportunity for fashion professionals and attendees to reconnect, exchange ideas and celebrate the industry’s creative achievements.

The transition from Pakistan Sunsilk Fashion Week to Laam appears to have been smooth, with the organisers earning appreciation for bringing together designers, models and guests. The Laam team and public relations firm Lotus were also commended for their efforts in delivering the event.

With its mix of established labels, emerging designers, traditional craftsmanship and celebrity appearances, Laam Fashion Week Season 2 has made a promising impression, reinforcing Lahore’s position as a vibrant centre of Pakistan’s fashion culture.