LAAM fashion week season 2 to feature leading designers and emerging talent in Lahore

LAAM Fashion Week (LFW) is set to return to Lahore from October 23 to 26, 2026, bringing together established designers, high-street brands,

LAHORE, October 20, 2026: LAAM Fashion Week (LFW) is set to return to Lahore from October 23 to 26, 2026, bringing together established designers, high-street brands, manufacturers and emerging talent for its second edition. The four-day event will feature 43 shows, highlighting Pakistan’s diverse fashion industry and expanding opportunities for designers through digital platforms and retail partnerships.

Co-created by LAAM and Design651, the fashion platform aims to connect runway presentations with online shopping, allowing audiences worldwide to discover and access Pakistani fashion.

According to the organisers, LAAM has recorded more than five million app downloads, 25 million active users and six million shoppers worldwide. Its ecosystem includes over 4,000 active brands and designers and 250,000 products, with deliveries reaching more than 1,200 cities globally.

LAAM Co-Founder and CEO Arif Iqbal said the platform aims to introduce Pakistani fashion to international audiences by showcasing the country’s creative talent. He added that globally livestreamed shows would help strengthen the event’s position as a major fashion institution.

LAAM Co-Founder and COO Amir Iqbal said the initiative focuses on connecting designers with customers and creating commercial opportunities beyond runway presentations. Design651 Founder and CEO Saad Ali said the second edition would represent a broader cross-section of the fashion industry, with participating brands receiving support in collection development, presentation and creative direction.

The event will open with LFW Presents: Starry Night, featuring more than 21 designers presenting looks inspired by the night sky.

Another major segment, The LFW Hot List, has been organised in partnership with the Pakistan Institute of Fashion and Design (PIFD). It will showcase ten capsule collections by emerging designers, covering themes ranging from nature and identity to social issues and personal experiences.

The selected designers include Sarah Kamran, Komal Asif, Hadeeqa Khalid, Mahnoor Ijaz, Raonaq Rabnawaz Maken, Namra Fatima, Muhammad Badar, Momina Kashif, Alishbah Javed and Zainab Fatima.

The LFW Retail Runway will build on the Ramp Readiness Programme introduced during the inaugural edition. It aims to help manufacturing-led businesses present their products as distinctive fashion brands. Participating labels include ABAAN ZOHAN, Agha Jaan, Allure by Izna Hamza, ALLYS, Haseens, Khuda Baksh, Malhaar, MISL, RANG E HAYA and Truba, among others.

Meanwhile, LFW Edit will feature contemporary and high-street brands, including Almirah, Edenrobe Ceremonial, Hathghar, KIBO, Project 1959 and U&I – Umer Imrana.

Designer showcases will include Ali Xeeshan, Deepak Perwani, HSY, Hussain Rehar, Fahad Hussayn, Sania Maskatiya and Saira Rizwan, representing luxury, bridal, couture, menswear and contemporary fashion. Meeras by Nilofer Shahid will also participate through the LFW By Invite Only programme.

Haseens and Skynet are the event’s powering partners. ARY Digital Network will serve as the official media partner, while ARY Plus will livestream the shows as the official OTT partner. SALT joins as the food partner, with Mercantile, an Apple authorised distributor, associated with the event.

The event is co-founded by LAAM and Design651, with HSY serving as event director. Other partners include Nabila, N-Gents, Zero Makeup, Nabila Haircare, Maheen Kardar, JBnJaws, Lotus and AI Solutions.

All shows will be livestreamed through the LAAM app, the official LAAM Fashion Week website and ARY Plus, enabling viewers in Pakistan and abroad to follow the collections.

LAAM Fashion Week Season 2 will run in Lahore from October 23 to 26, 2026.