Mohammad Ahmed calls out social media fame built on insults

Veteran Pakistani actor and writer Mohammad Ahmed has spoken out against what he sees as a growing culture of chasing online popularity by criticising and insulting others instead of focusing on meaningful work and professional growth.

In a recently shared video message, Ahmed used humour and satire to highlight how some individuals seek attention on social media by attacking fellow artists and public figures rather than improving their own skills or careers.

He began by pointing out the pressure people often feel when they are unemployed or struggling professionally. According to Ahmed, some believe the quickest way to become relevant is not through hard work but by making controversial statements that generate views, likes and viral clips.

Using sarcasm, the actor remarked that anyone looking for instant recognition could simply start speaking negatively about others. He suggested that online platforms often reward sensational content, making personal criticism an easy route to visibility.

Ahmed questioned whether he should also begin targeting fellow actors who work tirelessly under difficult conditions. He referred to performers who spend long hours filming in intense heat, only to appear on screen for a few minutes, saying they deserve appreciation rather than ridicule.

The actor also came to the defence of directors, stressing that their responsibilities extend far beyond what audiences see on screen. He explained that directors oversee every stage of production, including guiding actors’ performances, managing dialogue delivery, supervising costumes and ensuring the overall quality of the set. According to him, many directors work exhausting hours and often push themselves to the limit to complete a project successfully.

Continuing his satirical message, Ahmed joked that although he might not have work himself, insulting others would be an effortless way to attract attention online. He remarked that all someone has to do is say whatever comes to mind about another person, and social media users will respond with likes, comments and shares.

He concluded by asking viewers whether he should also adopt the same approach, using the question to underline his criticism of the growing obsession with online engagement at the expense of respect and professionalism.

Ahmed’s remarks come amid broader conversations about conduct within Pakistan’s entertainment industry. In recent days, veteran actress Bushra Ansari also urged people to show greater respect toward fellow artists. She argued that public insults and personal attacks are unhelpful, adding that improving an actor’s performance is the responsibility of directors and creative teams rather than social media commentators. Together, their comments have renewed discussion about professionalism, constructive criticism and responsible behaviour in the digital age.