Travis Kelce steps into Tommy Hilfiger’s New York World with Gigi Hadid

Travis Kelce is trading the football field for the fashion spotlight as he takes the lead in Tommy Hilfiger’s Fall 2026 campaign, bringing together sports, music and fashion in a distinctly New York setting.

Titled “Only in New York,” the new campaign places Kelce at the center of a playful story set inside The Plaza Hotel. The iconic Manhattan landmark provides the backdrop for a cast of high-profile personalities, each bringing their own style and energy to Tommy Hilfiger’s latest vision.

Among the familiar faces is supermodel Gigi Hadid, who appears alongside Kelce in the campaign. Hadid has a long-standing connection with the Tommy Hilfiger brand, having previously worked with the label on multiple projects, making her return a natural fit for the new New York-inspired campaign.

Kelce, meanwhile, continues to expand his influence beyond professional football. His growing presence in fashion has made him a frequent fixture at major industry events, and his latest Tommy Hilfiger appearance further highlights his crossover appeal.

The campaign embraces the designer’s signature American aesthetic while giving traditional prep a more contemporary edge. Kelce is seen wearing a range of classic-inspired pieces, including knitwear, tailored layers and sporty styles that blend collegiate influences with modern proportions.

He is joined by an eclectic group of names from across entertainment and sport. BLACKPINK’s JISOO, DJ Peggy Gou, tennis player Frances Tiafoe and former NBA star Carmelo Anthony are also part of the campaign, creating a cast that reflects the brand’s broad cultural reach.

The setting is equally important to the campaign’s identity. The Plaza is closely connected to Tommy Hilfiger himself and helps reinforce the collection’s focus on New York as a source of creativity, individuality and timeless style.

One of the campaign’s more unexpected appearances comes from Kelce’s fluffy Samoyed, who joins him on screen and adds a playful touch to the fashion-focused project. According to PEOPLE, the dog’s appearance marks her public debut and quickly became one of the memorable details surrounding the campaign.

With Kelce leading the cast and Hadid bringing her established Tommy connection to the project, “Only in New York”presents a new generation of American style through a distinctly celebrity-driven lens. It also reflects Kelce’s continuing evolution from football superstar to one of the most recognizable crossover figures in contemporary pop culture.

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