Zendaya turns heads with snake-themed on campaign alongside law roach

Zendaya has added another memorable fashion moment to her growing collection of bold photoshoots after appearing with a live snake for a new campaign with sportswear brand On.

Zendaya has added another memorable fashion moment to her growing collection of bold photoshoots after appearing with a live snake for a new campaign with sportswear brand On.

The actress features in promotional material for the company’s latest collaboration, with images and teaser content released on September 30 ahead of the campaign’s expected full launch on October 1.

In a teaser video shared by On and Zendaya’s longtime stylist Law Roach, the pair can be seen enjoying coffee near a mobile coffee stand. During their playful conversation, Zendaya suggests adding an unexpected element to the shoot — a snake.

The video then offers viewers a glimpse of the actress posing with the reptile wrapped around her neck.

For the campaign, Zendaya wears a fitted grey top inspired by snakeskin, paired with dark, low-rise trousers. The coordinated outfit gives the look a sleek and fashion-forward appearance while complementing the theme of the campaign.

Zendaya’s partnership with on

Zendaya has represented Swiss sportswear company On since 2024 when she was announced as one of the brand’s global ambassadors.

Her work with the company has extended beyond traditional athletic footwear, incorporating fashion-focused campaigns that combine sportswear with her distinctive personal style.

The latest project appears to continue that approach, using an unconventional visual concept to blend performance fashion with high-fashion styling.

Zendaya has done snake-themed campaigns before

Although the On campaign features a real snake it is not Zendaya’s first connection to the reptile-inspired fashion world.

The actress has previously appeared in major campaigns for luxury jewellery house Bulgari particularly those connected to its iconic Serpenti collection.

Bulgari’s snake-inspired designs have been part of the brand’s identity for decades, with the Serpenti motif appearing across jewellery and watches.

Zendaya became a global Bulgari ambassador in 2020 and has subsequently appeared in several campaigns associated with the luxury house.

The new On campaign offers a very different interpretation of the theme by putting Zendaya alongside an actual snake rather than using the creature as a jewellery or design motif.

Zendaya and Law roach continue their creative partnership

The campaign also highlights Zendaya’s longstanding professional relationship with stylist Law Roach.

Roach has worked with the actress for many years helping shape some of her most recognizable red-carpet appearances and fashion-editorial moments.

Their collaboration began when Zendaya was still a teenager and has continued across major fashion events, advertising campaigns and premieres.

https://www.instagram.com/on/?utm_source=ig_embed&ig_rid=AYikKuIvs2DZrKEoP4vIN1w

With the latest On project, the pair once again combine theatrical styling with an unexpected visual concept, further adding to Zendaya’s reputation for adventurous fashion choices.