Summary
- For this purpose, the company has expanded its algorithm personalization feature allowing users to view more content based on their interests in the main feed.
- He explained that while following accounts helps improve the user experience, the recommendation system sometimes dominates the main feed reducing the visibility of posts from followed accounts.
- To address this, Instagram has introduced a separate “Following” feed so users can still view posts only from the accounts they follow ensuring a more balanced experience between recommended content and personal connections.
Instagram has made it easier for users to control the type of content they see within the app. For this purpose, the company has expanded its algorithm personalization feature allowing users to view more content based on their interests in the main feed.
Instagram head Adam Mosseri said that this change will further improve the user experience on the platform. However, with this update, users may see fewer posts from the accounts they follow.
The feature primarily works based on interest-driven topics requiring users to input or select their preferred content categories. Mosseri acknowledged that users often complain that their posts do not reach their followers effectively.
He explained that while following accounts helps improve the user experience, the recommendation system sometimes dominates the main feed reducing the visibility of posts from followed accounts.
To address this, Instagram has introduced a separate “Following” feed so users can still view posts only from the accounts they follow ensuring a more balanced experience between recommended content and personal connections.
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