Meghan Markle expands As Ever range with new fig spread

Meghan Markle has expanded her lifestyle brand, As Ever, with a new seasonal product, introducing a fig spread ahead of the upcoming holiday celebrations. The latest addition brings another festive flavour to the Duchess of Sussex’s growing food collection as she continues to develop her brand with products designed for the holiday season.

The new fig spread was officially introduced on Thursday, November 5, offering customers another option for adding seasonal flavours to their meals and celebrations. The product features naturally sweet figs, carefully prepared to create a rich flavour and smooth, jam-like consistency.

Announcing the launch on Instagram, As Ever presented the new addition as a special taste of the holidays. The brand highlighted the spread’s naturally honeyed sweetness, describing it as a delicious option for those who enjoy fruit-based treats during the festive period.

According to the product description, delicate figs are slowly simmered to produce a rich and luscious spread. Its flavour combines gentle sweetness with distinctive fruity notes, creating a texture that can complement a variety of foods. The product is designed to offer a seasonal alternative for customers looking to explore new flavours during holiday gatherings.

The new fig spread is now available through the brand’s official website. Customers can purchase it individually or choose from two specially designed seasonal collections that include different combinations of spreads.

One of the available options is the Holiday Trio, which brings together the newly launched fig spread, apple spread and orange marmalade. The collection offers three different fruit flavours, giving customers a selection of spreads suitable for breakfast, snacks and festive meals.

The second option, known as the Fig Trio, includes three fig spreads. This collection is particularly aimed at customers who enjoy the new seasonal flavour and want to purchase multiple jars for personal use or holiday gifting.

With these two collections, As Ever is offering customers more flexibility while making the new product part of its wider seasonal range. The different combinations also provide an opportunity for shoppers to discover several flavours from the brand.

The latest launch reflects Meghan’s continued efforts to expand As Ever’s product selection and strengthen its presence in the lifestyle and food market. Since establishing the brand, she has focused on introducing products that reflect her interest in cooking, entertaining and creating memorable experiences at home.

Although Meghan has maintained a relatively low public profile in recent months, her business activities have continued through new product announcements and seasonal releases. The introduction of the fig spread demonstrates that the brand is continuing to explore fresh offerings and maintain customer interest.

The launch also arrives during a busy period for seasonal shopping, when food gifts and speciality products often become popular choices for holiday celebrations. With its latest addition, As Ever is giving customers another festive option while continuing to build its identity around food, lifestyle and entertaining.

As Meghan moves forward with her business plans, the new fig spread marks another step in expanding the brand’s pantry collection and keeping its seasonal offerings fresh.