Pakistani mangoes shine at Jeddah mango festival

Pakistan's premium mango varieties attracted significant attention at the Jeddah Mango Festival, where Chaunsa, Sindhri, and Anwar Ratol emerged as the most popular choices among visitors.

Pakistan’s premium mango varieties attracted significant attention at the Jeddah Mango Festival, where Chaunsa, Sindhri, and Anwar Ratol emerged as the most popular choices among visitors. Organized with the support of the Pakistani Consulate in Jeddah, the festival highlighted the quality and rich flavor of Pakistan’s world-renowned mangoes while promoting the country’s agricultural exports in the Saudi market.

The event brought together fruit importers, retailers, business representatives, and consumers, offering them an opportunity to experience some of Pakistan’s finest mango varieties. Visitors showed particular interest in Chaunsa, known for its sweet taste and juicy texture, Sindhri, famous for its vibrant color and unique flavor, and Anwar Ratol, a premium variety appreciated for its rich aroma and exceptional sweetness.

Speaking at the festival, Pakistan’s Consul General in Jeddah, Mustafa Rabbani, said that Pakistan had previously exported more than 7,000 tons of mangoes annually to Saudi Arabia. He noted that mango exports have played an important role in strengthening agricultural trade between the two countries and continue to contribute to Pakistan’s export sector.

However, Rabbani explained that this year’s export performance has been affected by climate change and regional challenges. Due to unfavorable weather conditions and other external factors, Pakistan’s total mango exports are expected to generate between $70 million and $80 million during the current season. Despite these challenges, officials remain optimistic about the future of Pakistan’s mango industry.

Dr. Shagufta Zareen, Minister of Trade at the Pakistani Embassy, emphasized that Pakistani mangoes are steadily gaining recognition in Saudi Arabia. She said the growing demand for Pakistan’s premium fruit reflects increasing consumer confidence in its quality and taste. According to her, expanding access to the Saudi market will not only strengthen bilateral trade but also help Pakistan earn valuable foreign exchange.

The Jeddah Mango Festival also served as a platform to connect Pakistani exporters with Saudi importers and distributors, opening new opportunities for long-term business partnerships. Such promotional events play a crucial role in increasing awareness of Pakistan’s agricultural products and expanding their presence in international markets.

With Saudi Arabia remaining one of Pakistan’s key export destinations, industry experts believe that continued marketing efforts, improved supply chains, and investments in quality standards will further boost mango exports in the coming years. As global demand for premium fruit continues to grow, Pakistan’s iconic mango varieties are well-positioned to strengthen their reputation and secure a larger share of international markets.