Summary
- Punjab’s livestock sector is witnessing export growth and expanded government support under the provincial Livestock Card initiative, with meat exports reportedly increasing by $96 million in one year and animal exports rising by 43%.
- The initiative launched under Punjab Chief Minister Maryam Nawaz Sharif, aims to support livestock farmers through financial assistance improved access to veterinary services and opportunities to reach international markets.
- The initiative combines financial assistance and export promotion in an effort to develop Punjab’s livestock sector increase market opportunities and improve support services for farmers across the province.
Punjab’s livestock sector is witnessing export growth and expanded government support under the provincial Livestock Card initiative, with meat exports reportedly increasing by $96 million in one year and animal exports rising by 43%.
The initiative launched under Punjab Chief Minister Maryam Nawaz Sharif, aims to support livestock farmers through financial assistance improved access to veterinary services and opportunities to reach international markets. The provincial government has also signed memorandums of understanding (MoUs) related to meat exports with China, Saudi Arabia, Gulf countries and European markets to expand overseas trade.
The export growth reflects the province’s efforts to strengthen its livestock industry and improve access to international buyers. Wider market access could create opportunities for farmers livestock businesses and meat exporters while supporting economic activity in rural areas.
Under the Livestock Card scheme eligible farmers can access interest-free financing to help meet livestock-related expenses. According to the information presented in the government’s promotional material, the initiative includes a financing allocation of Rs 16 billion through interest-free loans. The scheme is intended to help farmers manage costs and improve their capacity to maintain and raise livestock.
The programme also offers support for farmers seeking guidance on livestock management and related services. A dedicated round-the-clock helpline, 0800-09211 has been established to provide assistance and information to livestock farmers.
Provincial Livestock Minister Aashiq Hussain Kirmani and Livestock Secretary Muhammad Masood Anwar have also been associated with communicating details of the programme and its implementation.
The government’s broader strategy focuses on strengthening livestock production, improving farmer access to financial resources and increasing the competitiveness of Punjab’s meat and animal exports. Successful implementation could help connect local producers with larger markets and support rural livelihoods.
However, the long-term impact will depend on farmers’ access to the scheme, the effective use of financing, compliance with export requirements and the ability to sustain demand in international markets.
The initiative combines financial assistance and export promotion in an effort to develop Punjab’s livestock sector increase market opportunities and improve support services for farmers across the province.
